Privacy policy

Privacy Policy

Last updated: June 17, 2026

This Privacy Policy describes how Saddam Bajwa, an Australian sole trader trading as B-Side Threads (“B-Side Threads,” “we,” “us,” or “our”), collects, uses, stores, and discloses personal information when you visit, use, or make a purchase from our website, communicate with us, or otherwise use our products and services (collectively, the “Services”).

Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer the Services.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood how we handle personal information as described below.

Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you. Depending on how you interact with the Services, we may collect the following categories of information:

Contact and delivery information

This may include:

  • Your name

  • Email address

  • Telephone number, if provided

  • Billing address

  • Shipping address

Order and transaction information

This may include:

  • Products and variants you view or purchase

  • Items placed in your cart

  • Order numbers

  • Purchase history

  • Shipping and delivery information

  • Returns, refunds, cancellations, or customer-service claims

  • Payment status and transaction details

Full payment-card information is generally processed directly by Shopify, Shopify Payments, PayPal, or another payment provider and is not stored directly by B-Side Threads.

Account information

If customer accounts are enabled, we may collect:

  • Login and account details

  • Saved preferences

  • Account settings

  • Order history

Communications

We collect information that you provide when you:

  • Contact customer support

  • Send us an email

  • Submit a contact form

  • Request a refund, replacement, or order update

  • Submit a product review, if reviews are enabled

  • Subscribe to marketing communications

Device and usage information

We may automatically collect information about how you access and use the Services, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Network information

  • Pages viewed

  • Links or buttons selected

  • Shopping and browsing activity

  • Referring website

  • Date and time of visits

  • Cookie and similar technology identifiers

How We Collect Personal Information

We may collect personal information:

  • Directly from you when you place an order, create an account, contact us, subscribe to emails, or otherwise provide information

  • Automatically through cookies and similar technologies when you browse the website

  • From Shopify and other service providers that operate parts of the Services

  • From payment, fulfillment, delivery, analytics, advertising, and marketing providers

  • From social-media or advertising platforms when you interact with our advertisements or accounts

How We Use Personal Information

We may use personal information for the following purposes:

Providing and fulfilling the Services

We use personal information to:

  • Process and confirm orders

  • Process payments

  • Produce and fulfill products

  • Arrange shipping and delivery

  • Send order and tracking notifications

  • Provide customer service

  • Process approved refunds, replacements, or cancellations

  • Manage customer accounts

  • Remember customer preferences

  • Recommend related products

  • Maintain and improve the shopping experience

Print-on-demand production and delivery

Our products are made and fulfilled using Printify and its participating print providers.

To manufacture and deliver an order, we may provide Printify, the selected print provider, and shipping carriers with information such as:

  • Customer name

  • Shipping address

  • Telephone number, where required for delivery

  • Email address

  • Product, size, color, and design ordered

  • Order and shipping information

These parties use the information to manufacture, package, ship, track, and support your order.

Marketing and advertising

Where permitted by law, and based on your consent when required, we may use personal information to:

  • Send promotional emails

  • Remind you about an abandoned cart or checkout

  • Show advertisements on other websites and platforms

  • Measure advertisement performance

  • Create audiences for advertising

  • Personalize promotions and product recommendations

We may use advertising or analytics services provided by companies such as Meta and Google when those services are enabled.

You can unsubscribe from promotional email at any time using the unsubscribe link contained in the email. You may still receive non-promotional communications relating to orders, accounts, or customer support.

Analytics and store improvement

We may use personal information and aggregated information to:

  • Understand how visitors use the website

  • Diagnose technical issues

  • Measure store and advertising performance

  • Improve website navigation

  • Improve products, content, and customer experience

Security and fraud prevention

We may use personal information to:

  • Verify transactions

  • Protect customer accounts

  • Detect and prevent fraud

  • Investigate suspicious, unlawful, or harmful activity

  • Protect our store, customers, service providers, and legal rights

Legal and business purposes

We may use personal information to:

  • Comply with applicable laws

  • Maintain tax, financial, and business records

  • Respond to lawful government or regulatory requests

  • Enforce our Terms of Service and other policies

  • Establish, exercise, or defend legal claims

  • Manage a sale, transfer, restructuring, or closure of the business

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate and improve the Services.

These technologies may be used for:

  • Essential website functions

  • Cart and checkout operation

  • Security and fraud prevention

  • Remembering customer preferences

  • Website analytics

  • Advertising measurement

  • Personalized or targeted advertising

Where required, you can manage your consent through the cookie banner or privacy-preferences tools available on our website.

Blocking certain essential cookies may prevent some parts of the store, cart, or checkout from working correctly.

How We Disclose Personal Information

We may disclose personal information to the following categories of recipients where reasonably necessary:

Shopify

Shopify hosts and operates the ecommerce platform used by B-Side Threads. Shopify processes information about store visitors and customers to provide, secure, improve, and personalize its services.

Shopify may also process information relating to your interactions with B-Side Threads, other Shopify merchants, and Shopify when Shopify Network Intelligence or related enhanced services are enabled.

Please review the Shopify Consumer Privacy Policy for information about Shopify’s privacy practices.

Printify, print providers, and carriers

We disclose order and delivery information to Printify, its participating print providers, and shipping carriers so that products can be manufactured and delivered.

Payment providers

We may disclose transaction information to Shopify Payments, PayPal, banks, card networks, fraud-prevention services, and other payment processors.

Technology and business providers

We may disclose information to providers assisting with:

  • Website hosting

  • Customer support

  • Business email, including Zoho

  • Data storage

  • Store analytics

  • Email marketing

  • Product reviews

  • Fraud prevention

  • Accounting, tax, legal, and professional services

Advertising and analytics providers

When enabled and legally permitted, information may be disclosed to platforms such as Meta and Google for analytics, advertising measurement, audience creation, and targeted advertising.

We do not sell personal information for money. However, certain advertising or analytics activities may be legally considered a “sale,” “sharing,” or use for “targeted advertising” under some privacy laws.

Legal disclosures

We may disclose information when reasonably necessary to:

  • Comply with applicable law

  • Respond to court orders, subpoenas, warrants, or government requests

  • Protect our rights, customers, or other persons

  • Investigate fraud or unlawful conduct

  • Complete a business sale, transfer, restructuring, or similar transaction

Shopify and Enhanced Services

Information submitted through the Services is transmitted to Shopify and may be processed in countries other than your country of residence.

Where Shopify Network Intelligence or related enhanced services are enabled, Shopify may use information from your interaction with B-Side Threads together with information from interactions with Shopify and other Shopify merchants to provide fraud prevention, analytics, personalization, advertising, and other enhanced services.

Depending on where you live, you may have the right to object to or opt out of certain uses of information for targeted advertising or data sharing.

You can exercise available Shopify-related rights through the Shopify Privacy Portal.

International Transfers

B-Side Threads operates from Australia and sells primarily to customers in the United States.

Your personal information may be transferred to, stored in, or processed in countries outside Australia, including:

  • The United States

  • Canada

  • Countries where Shopify, Printify, print providers, payment processors, carriers, and other service providers operate

Privacy laws in those countries may differ from the laws where you live.

Where required, we and our service providers use appropriate legal safeguards for international transfers.

Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Fulfill orders

  • Maintain customer accounts

  • Provide customer support

  • Meet accounting, tax, and legal obligations

  • Prevent fraud

  • Resolve disputes

  • Enforce agreements and policies

Retention periods may vary depending on the type of information, applicable law, and the reason the information was collected.

When information is no longer required, we may delete, anonymize, or securely dispose of it, subject to applicable legal obligations.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no internet transmission or storage system can be guaranteed to be completely secure. Please avoid sending sensitive financial or identity information through ordinary email.

Customers are responsible for maintaining the confidentiality of their account credentials.

Children’s Privacy

The Services are not directed toward children under 16, and we do not knowingly collect personal information from children under 16.

If you believe a child has provided personal information to us, please contact us so that we can investigate and, where appropriate, delete it.

Your Privacy Rights

Depending on where you live, you may have the right to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of personal information

  • Obtain a portable copy of certain information

  • Restrict or object to certain processing

  • Withdraw consent where processing is based on consent

  • Opt out of promotional communications

  • Opt out of the sale or sharing of personal information

  • Opt out of processing for targeted advertising

  • Lodge a complaint with a privacy or data-protection authority

These rights are not absolute and may be subject to legal exceptions.

We may need to verify your identity before processing a request. Authorized agents may submit requests where permitted by law, subject to appropriate proof of authorization and identity verification.

To submit a privacy request, contact:

support@thebsidethreads.com

Targeted Advertising and Data-Sharing Choices

Depending on your location, you may have the right to opt out of data sharing or targeted advertising.

You may exercise those rights through the Your Privacy Choices or data-sharing opt-out page available on our website, where enabled.

If your browser sends a recognized Global Privacy Control signal, Shopify may process it as an opt-out request where required by applicable law.

Communication Preferences

You may unsubscribe from marketing emails by selecting the unsubscribe link in an email.

Unsubscribing from promotional communication does not prevent us from sending transactional messages, such as:

  • Order confirmations

  • Shipping notifications

  • Customer-service responses

  • Refund or replacement updates

  • Security or account notices

Third-Party Websites

The Services may contain links to third-party websites, apps, or platforms.

We do not control and are not responsible for the content, privacy practices, security, or accuracy of third-party services. Review the privacy policy of any third-party service before providing information.

Complaints

If you have a complaint about how we handle personal information, contact us using the details below.

Please provide enough information for us to understand and investigate the complaint. We will review and respond in accordance with applicable law.

Depending on where you live, you may also have the right to lodge a complaint with the Office of the Australian Information Commissioner or another relevant privacy or data-protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

  • Changes to our services

  • New apps or service providers

  • Changes to our business practices

  • Legal or regulatory requirements

  • Changes to Shopify, Printify, advertising, or analytics settings

When we update this policy, we will post the revised version on the website and update the “Last updated” date.

Contact Us

For questions, requests, or complaints concerning this Privacy Policy or our handling of personal information, contact:

Saddam Bajwa trading as B-Side Threads
Email: support@thebsidethreads.com
Postal address: Leonard Street, Bankstown, NSW 2200, Australia